Free Ebook Scientific Advertising
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Scientific Advertising
Free Ebook Scientific Advertising
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Product details
Paperback: 88 pages
Publisher: Merchant Books (February 12, 2014)
Language: English
ISBN-10: 1603866361
ISBN-13: 978-1603866361
Product Dimensions:
6 x 0.2 x 9 inches
Shipping Weight: 4.8 ounces (View shipping rates and policies)
Average Customer Review:
4.3 out of 5 stars
145 customer reviews
Amazon Best Sellers Rank:
#64,262 in Books (See Top 100 in Books)
I've read this book twice in about 4 days and I am ready to read again. The insight in this book is really great. I always wanted to write copy but didn't know where to turn until I came across Gary halbert and his recommendations. This book will not teach you how to write ads, instead it provides much more valuable insights. It will teach how to train your brain to write better copy. It will show you how to view advertising differently in a more effective way.If you want knowledge and ways to get better at copywriting then this book is a MUST.
The only flaw I could think of is the slightly archaic wording at times. But the insights are so clear and simple, it's still an easier read than most other business related books.It's more like a bible for entrepreneurs. A much needed reality check against today's ridiculous "industry standards" and advertising scams. (Like "branding", "PR", "exposure" and other nonsense advertising/marketing activities).If you're an entrepreneur or marketer or copywriter, then not having heard of Claud Hopkins is like being an investor and... having never heard or Warren Buffett. (Or, like being a Science fiction expert and not having heard of Star Wars). Embarrassing at best.If you're looking for reliable business partners, ask them if they've read this book. (Be suspicious if they haven't). And ask them what they think. (Be suspicious if they weren't amazed).
To say this book is a must-read for advertisers, marketers, or entrepreneurs is an understatement.This book is jam-packed with advertising advice and principles that have withstood the test of time (along with some that haven’t).The best part is, Claude doesn't just tell you what he thinks is true—he tells you what he knows is true based on his experience and research.If you don't already have a copy, I recommend you pick one up today.
If you wanna win awards and loose money, don't read this book. If you like knowing how to sell via passive print ads, online landing pages, or even mailed letters, this will get you om the right path to success. To be fair it's more of an overview of direct response marketing, but it's also the gensis of books covering the topic. You need to start here. It's not perfect, he got a few things wrong (ie the demise of fluff ads, which are still ever present) he also seriously misunderstood the power of negativity and fear as it relates to persuasion, but that can be forgiven. He was in fact a pioneer.
The margins on this book are absurd. There is a two inch margin on the outside and half inch margin inside. Makes it hard to read for no reason.It is however well printed...
Very nice overview of strategy behind writing good copy. Lot's of typos and formatting errors though.
This book has open my eye and see ads in another way. I'm really surprise of what I learn from this book. I'm a rookie and has no sales or business background. After reading this book, I learned a lots of thing about ads and how it work. Highly recommended it. I love this book.
This book deserves its permanent place on the reference shelf. I think it should even be included in marketing 101. If you are a matured marketer you know it all already and the reason you would want to read it is that you want to apply all those small points. If you are new to business or just starting in marketing its a must read.
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